CM Article - Creating Shared Value

In 2011 Michael Porter, head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark Kramer, Kennedy School at Harvard University, established the concept of Creating Shared Value (CSV) in an article for the Harvard Business Review. The article provides insights and relevant examples of companies that have developed deep links between their business strategies and corporate social responsibility (CSR).The recent global economic crisis did not only impact the economy’s finance, but also the general mindset towards the capitalist system. Trust in business has fallen to new lows, as companies are accused of prospering at the expense of their customers. This mindset leads to government officials implementing policies that undermine competitiveness and slow do