News item: CM article - Google: Value driver of one of the most innovative companies 2013 (2017 Update) | VCA Community
VCA community news
CM article - Google: Value driver of one of the most innovative companies 2013 (2017 Update)

CM article - Google: Value driver of one of the most innovative companies 2013 (2017 Update)

This case study aims to analyze the intangible assets that act as the value driver of the American tech giant, Google. In this case study three crucial intangible assets are identified. Google’s strategy is to leverage different business units based on its leading technology and data management, and create a unique, innovative work culture. A solution is provided on how to extract more value from the intangible assets within the company. This case study has analyzed the situation of Google until 2013, however at the end of the case study there is a chapter updating the case study to 2017.1. Company OverviewGoogle Inc. is an American based multinational corporation specializing in Internet-related services and products, including search, cloud computing, software and online advertisin

Want to read the full article? Join our community today
and get full access to all VCA newsarticles and live discussions!

Introduction into VCA

How does your organization create value?How do you change business inputs into business outputs in such a way that they have a greater value than the original cost of creating those outputs?This isn't just a dry question: it's a matter of fundamental importance to companies, because it addresses

Read more >>

Innovate to keep ahead of the competition

Failure to adapt to new technology and the solutions it offers could be a massive lost opportunity for freight and logistics operators, according to James Hookham, Deputy Chief Executive of the Freight Transport Association (FTA), the UK’s largest membership association in the freight sector with

Read more >>

Hong Kong To Exchange Information With Portugal And South Africa

The Inland Revenue Department of Hong Kong announced that Hong Kong has signed agreements with Portugal and South Africa for conducting automatic exchange of financial account information in tax matters (AEOI).Background: Hong Kong Support AEOIHong Kong had been indicated its support for impleme

Read more >>