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Innovate to keep ahead of the competition

Innovate to keep ahead of the competition

Failure to adapt to new technology and the solutions it offers could be a massive lost opportunity for freight and logistics operators, according to James Hookham, Deputy Chief Executive of the Freight Transport Association (FTA), the UK’s largest membership association in the freight sector with more than 16,000 members. Speaking ahead of the Commercial Vehicle (CV) Show, Hookham urged businesses operating in the sector to ensure that they embrace new and innovative technological solutions to traditional challenges, in order to reinforce business efficiency and remain competitive in an increasingly pressurised operating environment.“Freight and logistics has always been a highly competitive sector,” he said, “with operators looking for efficient solutions to cut down time spent

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